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What’s up (with that plaque), Doc?

Fredrick Bean Avery, better known as, “Tex” Avery is internationally recognized for his groundbreaking creative ideas in animated films or “cartoons,” of which his work is commonly referred. “Tex” was born in Taylor, Texas, on Feb. 26, 1908. There is a plaque as a tribute to “Tex” in Taylor. 

“Tex” worked for Warner Brothers and Metro Golden Mayer, where he created or improved such delightful characters as Bugs Bunny, Daffy Duck, and Porky Pig. He made Bugs Bunny more memorable by adding “What’s up, Doc?” to Bugs’s frequent dialogue. He was especially proud of enhancing viewer experience by having the animated characters speak directly to the audience and thereby greatly improving the experience, leaving a lasting impact.

“Tex” did not embark on his remarkable career to get a plaque. He did what he did because he loved it and he wanted to make a difference. Surely, “Tex” failed more than he succeeded, as most successful people do, but his passion kept him headed in the right — and, ultimately, very successful — direction.

You cannot get caught up in doing things just for the external rewards. If you do, you will surely lose sight of what to which your efforts and accomplishments will ultimately contribute. 

Whatever you do, do it with a sense of contribution and desire to make a difference. The impact — positive or negative — will have far-reaching benefits that will aid others. Even if you do something wrong, you will be credited with teaching others what not to do. In the end, that may be more important that teaching others how to do it right. Others will not make the same mistake because you, indirectly, taught them what not to do. There is indeed an upside to every downside.

Plaques are nice, but they are not necessary to prove that you and your activities made a lasting impression. Plaques are not why “Tex” did what he did. He did it because he loved it and aspired to be great. 

The results speak for themselves. The plaque is merely icing on the cake.

Dennis Wade is the president and publisher of The Lawton Constitution. He can be reached at

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